Today The Leader is debuting its first video series, “100 Yards.”
The premise of the series is simple: A quick interview with longtime sports editor Jeff Ireland while walking from goal line to goal line on the football field.
“This is something new we can bring to our readers, to really cover football in a way we haven’t before,” Ireland said.
The first episode features Covington High School’s first-year football coach J.R. Kirby.
“We’re really excited about launching this series,” said managing editor Echo Day. “As consumption habits change it’s important we stay relevant and meet our readership where it is. This is Jeff’s baby and I’m so glad he had the forethought to pitch it.”
New episodes will debut every Friday.